We are the only consultancy that enables organisations to combine their business and social objectives into one inspiring Core Purpose, to deliver a measurably better business performance whilst making a stronger contribution to society.


Core Purpose is the only consultancy that enables organisations to combine their business and social objectives into one inspiring Core Purpose, to deliver a measurably better business performance whilst making a stronger contribution to society.

Core Purpose is all about being competitive, not about being good and polishing your corporate halo. The facts deserve to be trumpeted.

Customers will reward companies with a strong Core Purpose; the best employees will want to work for companies who have such a purpose; investors will get better returns and the company helps society progress in a way that is true to its specific skills, products and services.

We help you identify, create and execute your core purpose and measure its impact.

Core Purpose: Business and Social Purpose as one.


Companies that consistently manage and measure their responsible business activities outperformed their FTSE 350 peers on total shareholder return in 7 of the last 8 years. 

Source: FTSE  


The annual market performance of companies that are pursuing sustainability is 4.8% higher than those who are not.

Source: Harvard Business School 2012


Those companies that have a well-communicated Core Purpose have up to a 17% better financial performance.  

Source: IMD/ Burson Marsteller Study, 2010/2011