Helping you unearth your Purpose – authentic and true to your organisation or brand – bringing people together around a shared understanding of the ‘why’.


Unless you’re inventing a new business or brand, it’s our belief that Purpose is mostly not made, but discovered – often re-discovered. Because, to be believed, Purpose must be authentic and true, with roots that often stretch back to the vision of the founder(s), the inception of the business or brand. 

At Core Purpose, we have a tried-and-tested approach to helping you unearth your Purpose: at the corporate level, and / or at portfolio brand level, understanding your business ambitions and articulating the higher human Purpose for you / your brand. We fuse commercial and social ambitions into a powerful cocktail to ignite new energy and growth. 

We inspire those within the business about what you could achieve via our Purpose Heroes. We conduct forensic Audits to uncover the building blocks from which we can build new possible narratives for your brand. We engage with leaders, colleagues and often consumers / customers/ other external stakeholders to determine what both feels right and what will deliver for you.

We draw on our proprietary Toolkit, which includes Models and Resources, as well as Games that help inject inspiration and creativity, getting us to better answers. Core Purpose are The Purpose Specialists.

CORE PURPOSE: HELPING YOU UNEARTH YOUR PURPOSE