We’re trusted by top FTSE 100 businesses for whom we’ve worked on projects around the globe. We also work with exciting start-ups that put Purpose at the core of what they do and leading-edge not-for-profits.
We believe this mixture of perspectives helps our clients: corporates can be inspired by fresh-thinking entrepreneurs, and start-ups can benefit from the management and performance discipline of larger companies.
Here are some of the organisations we’ve worked with most recently…
“Core Purpose delivered a high-quality piece of analysis for us, providing an extremely thorough audit of the marketplace in which we operate, as well as delivering innovative strategic options and opportunities for the Lloyds Banking Group. They delivered over and above expectations in a friendly and professional manner.”
Richard Mason, Head of Colleague, Culture and Capability, Lloyds Banking Group Transformation
“Paul, Michelle and the Core Purpose team were an utter pleasure to work with on our Purpose work at Murad. Not only did they challenge our thinking and deliver us a clear roadmap for the brand to take forward, they allowed us to step back and really think through the brand positioning and strategy and a whole. This work is still pervasive over a year on.
Their passion, ability and dedication to projects sets them aside from the majority of agencies and if you are looking for a team who see a project through to the end, amaze you with endless stimulus and strategic thinking and clearly work around the clock to get the job done, you need not look any further.”
Charlotte Settle, Marketing Director, Murad, Unilever
“Core Purpose worked with us over an intensive 5 month period to develop a Purpose for Sky and help identify all the detailed Implications this Purpose has on our marketing, products, services, relationships with consumers and internal culture. They proved to be an honest, challenging and skilled partner in this very demanding process and we are extremely happy with the results.”
Victoria Franks, Brand Director, Sky UK
“Core Purpose helped us uncover a Purpose that’s really authentic and true to the VO5 brand, harking back to the brand’s Hollywood roots, all about boosting resilience of starlets’ hair under hot studio lights. We’ve now launched a programme of advice and support to help boost our Gen Z audience’s resilience that is really helping build their engagement and relationship with the VO5 brand. We’re delighted with the results so far!”
Lauren Brooking, Styling Marketing Manager, Unilever UK
“Paul and the team worked with Tesco to help us re-articulate and focus our approach to corporate responsibility and sustainability. Tesco was doing lots of amazing work, but we had to find a way of bringing it all together into one position and strategy. Core Purpose were real strategic partners and supported us across multiple aspects of the project to bring our work into one plan – the Little Helps Plan.”
Debra Ladd, Director of Insight, Strategy and Planning, Tesco Plc
“The team at Core Purpose applied their formidable intellect and experience to help Unforgettable refine and express its own Core Purpose in a powerful and persuasive way.”
Maurice Helfgott, Chairman, Unforgettable
“The insightful and thought-provoking advice from Core Purpose was invaluable in helping us define the brand proposition and strategy for delivering the Unforgettable mission.”
David Lethbridge, CEO, Unforgettable