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AMBITION

  • To boost the UK’s digital skills, positioning Lloyds Banking Group as a leader in digital inclusion, closely linked to financial inclusion
  • Lack of digital skills cost an average household over £700 a year, with the poorest typically most impacted. It also considerably reduces the productivity and income potential of SME's and charities

 

wHAT WE DID

  • Audited Lloyds Banking Group’s current activities including 28 internal and external stakeholder interviews, connecting the dots between different functions and activities
  • Reviewed the best of digital inclusion from around the world, looking at the products, channels, sales, communications, education and social programmes from which Lloyds could learn or lift and drop into their brands
  • Ideas for Lloyds Foundation on how to encourage small and medium sized charities to leverage digital approaches and processes

 

OUTCOMES

  • Support in setting the evolving Lloyds Banking Group digital inclusion strategy, including connections and ways of working within the Group to facilitate more effective delivery
  • 33 ‘Lift & Drop’ ideas from around the world: products, channels, comms, education prioritised for further study / eventual launch
  • To date, Lloyds Banking Group has recruited over 23,000 Digital Champions across the Group. In 2017 Lloyds helped 708,000 people, small businesses and charities improve their digital skills. Lloyds Banking Group  aims to support 1.8 m individuals, businesses and charities by 2020 with face to face training. With 13.4 million customers banking digitally, LBG is the UK’s biggest digital bank.
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