Jeff MacDonald



Purpose is what elevates brands and businesses from the ordinary to the extraordinary. It is the spark that unlocks our human potential to be remarkable.”

Jeff is a Brand Strategy and Innovation expert with over 25 years’ client-side experience.  Jobs such as Global Marketing Director for Bacardi have given Jeff rich experience across the full marketing mix. He has managed significant budgets and projects in complex organisations and high-pressure environments such as Nestlé / General Mills, Nokia and InterContinental Hotels.

He has recently led Purpose consultancy projects for blue-chip clients such as Unilever, Coca-Cola, KP Snacks, Carlsberg and Allianz.

With a Masters degree in Economics, Jeff has a long-held fascination and interest in understanding and applying the human psychology of motivation and behaviour. Jeff believes that Purpose is an essential foundation for effective strategy and culture. It is the organisational operating system for 21st century business.