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Dagmara Puddick



“I'm optimistic about responsible, innovative thought, action and technology creating a more sustainable world.”  

Dagmara is an Innovation, Brand and Strategy expert as well as an entrepreneur who passionately believes in the power of people in technology and business to address environmental, societal and political problems.

She recently co-founded Sundried, a triathlon active wear brand featuring a rigorously ethical supply chain, and previously co-founded and sold, one of the world’s largest online sunglass retailers. 

As a consultant, she relishes the intellectual challenge of identifying insights and figuring out commercially viable and valuable strategies for clients, which have included The Coca-Cola Company, E.ON and The Carbon Trust. 

Elon Musk’s Purpose particularly resonates with Dagmara, who considers his portfolio of companies “a powerful push to a better future, driven by the complementary Purposes of guilt free energy and preservation of humanity”. Lego’s Purpose of enabling 'playing well' is also a favourite: “I especially love the gender-neutral, classic Lego I played with in the 80s and which now my children play with.” 

Dagmara holds a Masters in Social & Political Sciences from the University of Cambridge and is a native bilingual speaker of English and Polish.