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AMBITION

  • To create a movement that could harness the power of small daily actions when undertaken by millions of people

 

WHAT WE DID

  • Researched and compiled 50 everyday actions to improve the environment, tackle social problems and enhance communal and individual well-being. Paul Twivy was strategist, collator and editor
  • Created a book that was a “Swiss Army Knife” and persuaded the book trade to cut their margins and sell it for £5
  • Created a dedicated web-site, monitoring and encouraging actions
  • Grew it into an organisation called “Shift”, to focus on products and services that prompt positive behaviour change

 

OUTCOMES

  • 1.5 million copies sold around the world. Translated into 6 languages
  • 100+ organisations promoting the actions to employees
  • 5,000+ suggestions of actions for children’s book and a copy in every school in England
  • 50,000 users tracking 5,000,000+ actions on the online tool
  • 3,000 schools using the lesson plans
  • Take a look at:

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