Cathy Heng



“What is a ‘Core Purpose’? Ours is to create value and make a difference, and when it’s a personal mission it helps you stay focused.”

 Cathy worked as senior art director in a number of leading advertising agencies, including CDP, AMV, WCRS, and DMB&B, where she was Head of Art.

The accounts she has worked on span categories as diverse as cancer research, paint, beer, third world development, shoes, hamburgers, army officer recruitment, hotels, cars, pet food… to mention but a few.

Cathy’s won many industry awards including D+AD, Cannes, British Arrows, IPA Effectiveness Awards and Creative Circle and appears in Campaign’s ‘Top 100’ Hall of Fame for her work on BMW.

She has worked across diverse brands and categories for major companies such as Unilever, Mars Inc., PepsiCo, Lloyds TSB, Unipath, Mondeléz, Kraft, Electrolux and more.

Her driving forces are creativity and clarity in communication. And her energy, passion for design and great instinct for what looks ‘right’, means brand concepts, packaging, infographics, design, ads and photography will fit the brand she works for in a meaningful way.