WE START FROM A DIFFERENT PLACE
We don’t start from a position of what is wrong with the world, or wrong with Business or what Business should do to put it right.
Nor do we start with the social causes that can be attached to a business, in the manner of old-fashioned CSR.
Our approach is to work outwards from the core of an organisation. We start with:
- What sort of business are we and what specific, positive role does that enable us to play in society using our skills, assets, products and services?
- How does this help us build a better, stronger brand, and a more successful business?
- How can this be done in a simple and imaginative way that grabs attention and creates engagement?
- Our approach is pragmatic, constructive and focused on driving measurable impact
WHY ARE WE DIFFERENT?
- We are specialists in Purpose
- We are trusted by many of the top FTSE 100 companies to develop and activate their Purpose
- We always field a senior team. Who you meet at the pitch is who will do the work
HOW WE WORK
We work alongside our clients to help them unearth and articulate the Core Purpose of their business.
Then we help bring that Purpose to life via day-to-day activations and Branded Purpose Movements that can engage consumers and customers with the brand / business. We also develop imaginative, participation programmes that build internal engagement. Plus Purposeful Innovations to monetise new opportunities.
We have diagnostic tools to measure impact.
Our services are underpinned by our Purpose Toolkit. You can use all of our services or cherry pick what you need.