Stories capture the imagination - they engage,
they explain and they compel people to act.
The stories with the greatest capacity to move people are big and timeless.
Some people say there are only seven or eight great plots: the quest, rags to riches, slaying the monster, voyage and return, re-birth, shadow into light, the pursuit of love and tragedy.
Finding and leveraging the great plots on behalf of your business can make it stronger and more engaging.