Businesses have always been the victims of revolutionaries seeking to change society: from Lenin, almost 100 years ago,
to Greenpeace today, business comes under fire
Supposing businesses, some of which are more powerful than national governments, and many of which are global in reach, were to become the revolutionaries instead, harnessing their size and power for good?
Supposing businesses led new solutions to societal problems? Supposing your company ran into the arms of what is most needed and most challenging and thereby built stronger revenues.
That’s exactly what General Electric did when they set up Ecomagination to solve the toughest energy, efficiency and water challenges, notably in some of the poorest countries. It’s what IBM is achieving with its “Smarter Planet” innovations.