Malcolm Hunter


Malcolm is the strategic brain behind some of the world’s most famous brand positioning ideas such as ‘The World’s Local Bank’ for HSBC and ‘Dirt is Good’ for Persil.  

Uniquely, he has been Chief Strategy Officer for both a global advertising agency and a global media group, as well as a brand consultant working at Board level to help companies define and deliver their core purpose.  

Most recently, he spent an ‘eventful’ year working with The Co-operative Group to help redefine their purpose; followed by an exciting period working with TSB to create the biggest new bank launch in British history, all built around a brand new, highly-regarded positioning: “Local banking for Britain”.

He has been a speaker at Cannes, has recently co-authored a book ‘The Digital State’ and occasionally blogs as The Human Strategist.